In today's fast-paced digital landscape, staying abreast of video marketing trends is crucial for brands aiming to connect effectively with their audience. Let's dive into what's hot - and what's not - in video marketing this year. 

The rise of short-form videos 

Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionised content consumption with brief, engaging videos. These platforms have transformed how audiences consume content, favouring quick, impactful messages over longer formats. According to recent statistics, 73% of consumers prefer to watch short videos to learn about a product or service.   

Vertical video formats: Catering to mobile users 

With the majority of video content being consumed on mobile devices, vertical videos have become the norm, offering a natural and immersive viewing experience. This shift aligns with user habits, as more content is consumed on smartphones or mobile devices, making vertical video formats the natural choice for ensuring a seamless viewing experience.   

Live streaming: Fostering real-time engagement 

Live streaming has surged in popularity, enabling brands to interact with audiences in real-time and build authenticity. The live-streaming market is expected to grow at a compound annual growth rate (CAGR) of 19.7% from 2025 to 2030, reflecting its rising popularity.   

What's NOT hot: Overlooking silent video trends 

Many users consume videos without sound, especially on social media. Ignoring this trend can lead to missed engagement opportunities. Incorporating captions and clear visuals ensures your message reaches a broader audience. Silent videos are on the rise as more users consume content without sound, especially on social media. 

Embracing AI in video production 

Artificial Intelligence (AI) is transforming video production, from automated editing to personalised content recommendations. AI-powered video editing tools are changing the game for marketers by automating time-consuming tasks.  

So, what do you need to do to stay ahead? 

Staying updated with video marketing trends is essential for brands to connect effectively with their audience. Embracing these formats can lead to higher engagement and brand loyalty. By adapting to these evolving trends, brands can maintain a competitive edge and foster deeper connections with their audience.