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Limited resources putting the brakes on your revenue targets? A CMO's guide to doing more with less (and without burning out)

As a CMO, you know exactly what you're doing. You bring tonnes of experience. And you know what makes your ideal prospects tick. So, hitting those revenue targets is easy, right?

No, actually. Not when there's a gaping chasm between the resources you need to succeed and the resources you actually have.

The ideal world of a CMO vs the reality of limited resources

Whether you're the founding member of the marketing team in a SaaS start-up, or leading a team of generalists at an established business, you're probably trying to achieve some lofty targets with limited resources.

In an ideal world, you'd be...

• Focusing on strategy, crunching the numbers, and identifying opportunities to increase ROI...
• Shipping quality outputs at speed and scale to meet your prospects' need for frequent touchpoints, and...
• Easily scaling activity whenever you need to (without the hassle and cost of recruiting, or having to go cap in hand to the CEO to ask for more budget).

But more often than not, with the current resource models available, your world is probably far from ideal. Here's why the current models don't work and why we created Yito - the subscription-based design and development agency.

Doing it all yourself is a one-way track to burnout and missed KPIs

As the founding member of the marketing team at a tech or SaaS start-up, have you found yourself trying to whip up creative on Canva to stretch your budget as far as it can go? We've all been there. While you know you're trading off quality for cost, the other option is to bring execution to a standstill and watch your marketing goals fall off a cliff. Rock and hard place, anyone?

Getting the freelancers you want on the budget you have isn't always achievable

Freelancers seem like a dream solution. With the right team, you can really get some outputs flowing. But, having said that...finding the right talent at the right price can feel like searching for a unicorn.

Plus, when you're busy coordinating all those different schedules and managing production, you often don't get enough time to focus on optimising your marketing activity. So, while shipping regular campaigns and content may be great…you just can't seem to silence that annoying voice in your head asking, “Is our marketing activity really as effective as it could be? Could our CPA be lower and our sales cycles shorter?”.

Agencies ain't cheap!

Ah, traditional agencies. They've got the talent, sure. But when the fees are so high, can you really afford to achieve the cadence you need to hit those targets? Probably not...especially when those additional costs start creeping in every time you want one more round of amends than you'd originally agreed to.

Then there's the hassle factor of raising POs and processing invoices for every brief. That's a lot of time you're spending on admin instead of tasks that move the needle on your targets.

Your internal team only has so many hours in the day, and scaling doesn't always make sense

Whether you have an in-house team or rely on a handful of faithful freelancers, your budget means you work pretty lean. And your team only has so much time in a day. So, it follows that you often can't scale to meet peak demand. But let's face it—even if you could get more budget to recruit specialist creatives, finding the right people takes more time than you have available.

Our subscription-based design and development model solves all these problems and more. Here's how

We set up Yito - the subscription-based design and development agency - to give marketing teams access to the resources they need without all the headaches that usually come with getting them. Here's how we do it.

For the cost of a single monthly salary payment, you get access to a whole team of experienced creatives

Starting at just £2,799, our subscription plans give you access to a team of experienced designers, developers, writers and production managers for an entire month. Simply tell them what you need, and they'll make it. We do everything from websites to ad creative and copy, and even apps, meaning you can ship more content without overspending.

And because you get multiple skills for the cost of a single monthly salary, it'll be much easier to convince the higher-ups that it's excellent value for money.

You get all the creative outputs you need for a predictable monthly cost (with no surprise add-ons!)

On our standard plan, you can send us an unlimited number of briefs, and we'll tackle them one by one. With a typical turnaround time of 2 - 3 business days, you get quality creative at the cadence you need without sending your costs through the roof. And the best bit: amends are unlimited, so you can tweak until your heart's content.

You can scale activity, pause, or cancel whenever you want, so it's easy to make the most of your budget

Need to ramp things up? Upgrade to a premium plan, and we'll work on two projects simultaneously. Hit those targets and want to take a hiatus? Just say the word. Going on a sunshine holiday and want to pause while you're away? We'll pop your subscription on hold and pick things up when you return. That way, you can optimise your spending and divert every penny to work that moves you toward your targets.

You get streamlined production management so you can get back to being a CMO

All we need is 30 minutes of your time each week to talk about your briefs and any upcoming projects. The rest of the creative process is run through our client portal, and we manage end-to-end production for you. All you have to do is brief us and provide feedback on the work we send. Simple.

To find out how Yito can help you solve your marketing resource headaches, get in touch.